About Us
High-quality impact protection systems, fast delivery, and expert support for projects of every size.
About Brandsafe
Brandsafe is a specialist manufacturer, supplier and installer of impact protection systems for industrial, commercial and logistics environments. Since 2009, we have helped businesses protect people, property, racking, equipment, vehicles and critical infrastructure with practical safety solutions designed around real site risks.
This About Us page introduces who we are, how we work and what makes Brandsafe different. Discover more about our consultative approach, technical expertise, accreditations, RIBA accredited CPD, specification support, tested impact protection systems, IWS Group connection, mission and values, and the leading organisations that trust Brandsafe to support safer industrial workplaces.
Who We Are
Brandsafe is a team of impact protection experts and industrial workspace specialists, trading since 2009. We design, manufacture, supply and install high-visibility safety systems for warehouses, distribution centres, logistics hubs, manufacturing facilities, food production sites and other industrial environments across the UK and Europe.
Where we stand apart is in our consultative approach, technical expertise and ability to support projects from product supply through to professional installation. Customers can purchase individual products online, work with our team to identify the right solution or access a complete end-to-end service, from product selection and specification to design, delivery and on-site installation. This flexibility allows us to remain agile and responsive to the needs of every customer and project.
We focus on high-performance, practical protection that challenges traditional approaches through tested performance, smarter materials and systems matched to real site risks.
Our range spans safety barriers, safety bollards, building protection, racking protection and traffic safety management, including polymer and Armco barriers, column protectors, speed bumps and wheel stops. Together, these systems help safeguard people, property and processes from vehicle and MHE impacts.
Our Approach and Expertise
No two sites operate in exactly the same way. Vehicle and pedestrian movements, racking layouts, building infrastructure, the type of MHE in use and the risks present in each area all influence the protection required. For projects that need more than a straightforward product purchase, we begin by understanding how the site operates and where people, property and processes are most exposed.
Our team works closely with architects, specifiers, contractors and end users, including facilities, operations and health and safety managers. We provide consultative support from initial product selection and specification through to marked-up architectural drawings, bespoke protection layouts, project-managed delivery and professional installation, where required.
This flexible approach allows us to support everything from individual product requirements to complex, multi-system installations. Where additional design input is needed, we consider vehicle routes, pedestrian movement, likely impact direction, available deflection space and surrounding infrastructure to help position the right protection in the right place.
Our aim is not to add protection for the sake of it, but to recommend practical systems suited to the way each site actually operates. Throughout the process, we focus on clear communication, informed technical guidance, accurate installation and responsive after-sales support.
Accredited CPD and specification support
Brandsafe is a RIBA accredited CPD provider. Our CPD seminar, Creating Safer Workplaces: Protecting People, Property and Processes, is available to architects, specifiers and design teams. It covers the principles of impact protection specification, relevant legislation and the practical application of safety systems in industrial building design.
Our products are available on NBS Source for use in specifications, providing architects and specifiers with accurate product data, drawings and technical information directly within their specification workflow. Brandsafe is also listed on Constructionline Gold, reflecting our capability and compliance credentials for public sector and main contractor procurement.
We are proud to be part of IWS Group
The Industrial Workspace Specialists
IWS Group is a family of specialist industrial product owners, manufacturers and service companies, each of which are market-leaders in their niche.
A leading manufacturer of warehouse ID, labelling, visual management solutions, shelving systems and storage equipment.
A leading manufacturer of impact protection and workplace safety systems to keep your people, buildings and assets protected.
A leading provider of warehouse storage design, maintenance solutions, racking inspections and training.
Part of IWS Group
Brandsafe is part of IWS Group, the Industrial Workspace Specialists. The group brings together specialist businesses providing essential products and services for warehousing, logistics, material handling, manufacturing and other industrial environments across the UK, Europe and beyond.
IWS Group includes three specialist businesses: Brandsafe, Rack Group and Beaverswood. Together, they share a common purpose: helping industrial workspaces operate more safely, efficiently and effectively.
Brandsafe provides impact protection and workplace safety systems, including safety barriers, bollards, building protection, racking protection and traffic safety management products.
Rack Group provides warehouse racking design, supply, installation, inspection, repair, maintenance and training services. Its offering supports customers throughout the operational life of their storage systems, from initial warehouse planning through to ongoing safety management and maintenance.
Beaverswood specialises in visual management, labelling, signage, workplace organisation and storage solutions for industrial environments. Since 1 April 2026, Anco Storage has formed part of Beaverswood, bringing its established range of shelving, racking, workbenches, plastic storage and workplace storage products into the combined business.
Together, the IWS Group businesses support multiple areas of the industrial workspace, from racking design, storage and workplace organisation to impact protection, visual management, inspection, repair and ongoing maintenance. For customers with requirements spanning several disciplines, our sister companies provide complementary expertise through one connected group.
Our Mission and Values
Our Mission
One group. One mission. To keep workspaces running safer, smarter, and built to last.
Our Values
Customer Focus
We listen first, act fast, and go further for our customers.
Integrity
Honesty’s not optional here – it’s how we keep each other safe, sharp, and proud.
Continuous Improvement
Smart ideas aren’t just welcome, they are how we get better, together.
Accountability
We don’t need titles to take responsibility, just pride in the job.
Collaboration
We work together with diverse perspectives to achieve common goals.
Tested impact protection systems
Not all impact risks are the same. Not every area requires the same level of protection. Selected Brandsafe polymer barriers and bollards have been tested in accordance with PAS 13, helping customers compare systems using documented impact performance and deflection data.
Testing was completed using IWS Group’s purpose-built weighted pendulum rig. The rig measures the energy absorbed during impact, the deflection of the system and the forces transferred through the fixings into the floor. Supporting test videos and performance data are retained for all tested products.
This information supports informed product selection for architects, contractors, and H&S managers. Vehicle type, weight, speed, direction of travel, likely impact angle and available deflection space all influence which protection system is most appropriate for a given location. The documented data makes those decisions easier to justify and record.
PAS 13 is not applicable to every Brandsafe product, nor does every application demand the same performance level. Product-specific information, including tested energy ratings, deflection figures, dimensions, fixings and installation requirements, is available on the relevant product pages and in our technical specification documents.
Trusted by leading organisations
Brandsafe has completed projects across a wide range of warehouse, manufacturing, retail, food production and logistics environments throughout the UK and Europe.
Case studies include installations for Amazon, Jaguar Land Rover, Marks & Spencer, Clipper Group, HelloFresh, XPO, AM Fresh, Aspire, and NewCold.
These projects range from individual protection upgrades to complex, multi-system installations incorporating polymer pedestrian barriers, Armco systems, bollards, column protection, traffic management products and loading bay safety solutions.
Regardless of project size, our approach remains focused on understanding the application, selecting suitable products and delivering practical protection systems that support each customer’s operational and safety requirements.
Discover More About Brandsafe
At Brandsafe, we combine technical expertise, practical product knowledge and responsive support to help create safer industrial workplaces. Whether you are looking for an individual impact protection product, planning a wider site upgrade or exploring a complete supply and installation project, our team is here to support you. Find out more about how we work on our Services page.
Explore our product range to discover high-visibility safety barriers, bollards, building protection, racking protection and traffic safety management solutions. You can also visit our blog for workplace safety guidance, product updates and industry insight, or browse our case studies to see how Brandsafe systems are being used across real warehouse, logistics, manufacturing and industrial environments.
Contact the Brandsafe team to discuss your requirements, request technical guidance, and find the right impact protection solution for your site.